The Fun Theory

I recently was surfing the internet and I came across a peculiar website. It is about the “fun theory”, which is basically about finding fun and interesting ways to change people’s behaviour for the better. This is the major way in which people should tackle the issue of high impact living, since in my mind the presence of regulations only forces people to comply rather than deal with the real issue which is the attitudes of the public. Interestingly enough though the idea was not born from a non-profit organization such as Green Peace or wwf but rather from a most unlikely source....a car company, Volkswagen to be exact. This also plays directly into my lap as it about changing people’s attitudes and helping the environment without going through the path of lengthy legislation and policies. There is only so much that rules can achieve, people need to want to do the right thing. With regards to the website, I think the idea with the stairs is ingenious. www.thefuntheory.com